Monday, July 26, 2010

Is Growing Jewelry the next big "Green" fashion trend?


"Growing Jewelry is a redefinition of modern values. It is a clash of jewelry and gardening; couture and organism. The collection of this hand jewelry is designed for people in metropolitan cities and is an experiment in drawing nature toward man, as nature being the presupposition of life."

Growing Jewelry could be the next new and exciting niche in the jewelry fashion world and Hafsteinn Juliusson is the creative mind behind the idea. Juliusson is a creative engineer of Icelandic origins who wanted to bring something special to all of us who live inside of the city, a little nature.

By combining stainless steel and a specific Icelandic moss, Juliusson has created something completely out of the standard jewelry box and into a new realm of "Green" fashion. By taking micro gardening to a wearable level, he has breached the gap many fashionistas have with the whole green movement. When a client who may not appreciate gems like diamonds or sapphires wants somethings other than the standard inlays, they may jump at the chance to purchase Growing Jewelry.



Growing Jewelry, like all living things, needs water and a possible trim once in a while. The moss will live for an average of 6 months, but I have not heard anything about replacement moss.



The jewelry is on display at Reykjavik Art Museum, where it is watered and kept alive with the help of grow lights.

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